THE STRAIGHT TALK Chronic itching affects millions worldwide, significantly impacting quality of life [1]. A new meta-analysis challenges the conventional focus on topical treatments by revealing vitamin D supplementation’s significant role in reducing both itch severity and inflammatory markers. This matters because it suggests a simple, systemic approach might help the many people struggling with…
“It goes against everything I was taught about direct response marketing.” That’s what Jake Morrison, founder of VitaCore Supplements, said when he discovered what the fastest-growing supplement brands were doing differently with their advertising. The $10M Discovery That’s Shaking Up The Industry A recent analysis of over $10 million in supplement ad spend revealed something…
November 14, 2024 – The dietary supplement industry may soon face significantly reduced oversight, warn leading public health researchers, as Donald Trump’s potential return to the White House signals a dramatic shift in regulatory approach. Health policy experts at major academic institutions are raising alarm bells about the future of supplement safety regulation. Their concerns…
STRAIGHT TALK BOTTOM LINE Magnesium is an essential mineral involved in over 300 enzymatic reactions in the body, from energy production to DNA synthesis. While about half of Americans don’t get enough magnesium through diet alone, marketing claims often overstate its benefits. Research shows modest but real benefits for specific conditions, particularly bone health, sleep,…
The hemp and CBD industry is experiencing significant disruption as individual states implement varying restrictions on hemp-derived products, creating obstacles for businesses throughout the supply chain. Industry stakeholders describe the current regulatory landscape as unpredictable and fragmented. The lack of federal oversight has resulted in a complex web of state-level regulations, with some jurisdictions embracing…
