“It goes against everything I was taught about direct response marketing.”
That’s what Jake Morrison, founder of VitaCore Supplements, said when he discovered what the fastest-growing supplement brands were doing differently with their advertising.
The $10M Discovery That’s Shaking Up The Industry
A recent analysis of over $10 million in supplement ad spend revealed something shocking: The most successful supplement brands aren’t focusing on better ads, smarter targeting, or even better products.
Instead, they’re doing four seemingly “crazy” things BEFORE sending traffic to their sales pages.
The “Profit Gap” Is Growing
“We’re seeing a massive divide in the industry,” explains Diana Chen, digital marketing analyst behind the $10M study. “Some supplement brands are paying $50+ to acquire each customer, while others are getting them for $25-30. The difference? These four unconventional practices.”
Crazy Practice #1: They’re Actually Trying To Slow Down The Sale
“It sounds insane,” admits Morrison. “We used to optimize for the fastest possible sale. Now we deliberately add this extra step, and our acquisition costs have dropped by 47%.”
The data backs this up. Supplement brands using this “slow-sale” approach are seeing their CPAs drop by an average of 40% within weeks of implementation.
Crazy Practice #2: They’re “Confusing” The Algorithm (In A Good Way)
“Facebook’s algorithm has a blind spot,” Chen reveals. “When you structure your funnel this specific way, it actually categorizes your ads differently – and rewards you with dramatically lower costs.”
One supplement brand saw their relevance scores jump from 4 to 9 after making this simple adjustment, cutting their CPC nearly in half overnight.
Crazy Practice #3: They’re Doing The Exact Opposite Of What “Experts” Recommend
“Every marketing guru tells you to push for the sale as quickly as possible,” Morrison explains. “But the data shows that’s exactly what’s killing most supplement brands.”
Instead, top performers are using a counterintuitive approach that seems to waste time – but actually doubles conversion rates.
Crazy Practice #4: The “Trust Bridge” That Changes Everything
“This was the biggest revelation,” Chen leans forward. “We found that adding one specific type of content before the sales page completely transforms how prospects respond to the offer.”
The results are staggering:
- 40-50% lower CPAs
- 2.3x higher conversion rates
- 89% increase in customer lifetime value
- Significantly higher ad approval rates
From Struggling To Scaling
Sarah Peters was about to shut down her supplement brand after months of struggling with rising ad costs. “We were paying $54 to acquire each customer. Our margins were disappearing,” she admits.
Then she discovered these four practices.
“Within three weeks, our CPA dropped to $29. We’re now doing more volume than we ever thought possible, and our profit margins are better than ever.”
Why This Works So Well
“It’s actually simple when you understand what’s happening,” Chen explains. “The ad platforms are designed to reward certain types of content and punish others. Most supplement brands are accidentally putting themselves in the ‘punish’ category.”
These four practices flip that dynamic, making the algorithms work FOR you instead of against you.
The Market Is Catching On
“We’re seeing more supplement brands adopt these practices every week,” Chen warns. “The brands that get in early are seeing incredible results, but this window of opportunity won’t last forever.”
Exclusive Workshop Reveals All
For the first time, the complete blueprint for implementing these four practices is being revealed in a focused workshop for supplement brand owners.
In this action-packed session, you’ll discover:
- The exact structure for these “pre-sale” pages
- How to implement all four practices in your funnel
- Real examples from successful supplement brands
- The complete optimization framework
Special Launch Pricing: Just $97 (Regular Price: $497)
“This is the same framework we charge $5,000 for in our private consulting,” Chen notes. “But we want to help as many supplement brands as possible implement this before the advantage disappears.”
[Click Here To Join The CPA Slasher Workshop]
P.S. The last three workshops sold out in under 48 hours. Secure your spot now before this session fills up.